Found when they're looking.

Where the work goes.

• 01Suburb and service pages

  The pages that rank for searches with money behind them, written so they read like a business rather than a keyword.

  Adelaide first: a search with a suburb in it usually has a job attached, and those are the pages that meet it.

• 02Google Business Profile

  Set up and maintained properly, so the map result works as hard as the website does.

  For a trade, the map pack is often the first Google result that matters — the profile gets the same care as the site behind it.

• 03The technical side

  The fixes that let a site rank at all — the part that is invisible until it is missing.

  Indexing, structure and speed, done quietly under the surface. Nothing to admire, everything to lose.